Journal Guide

The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix--product, price, promotion, and distribution--the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be 8220;playing the same game." Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage.Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges.The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.Peer Review PolicyThe review procedure for selecting manuscripts for publication in the Journal of Marketing Channels requires that no manuscript be accepted until after it has been reviewed by the editor and at least two members of the editorial review board (or ad hoc reviewers when appropriate). The editorial review board is comprised primarily of academics who are experts in marketing channels and distribution issues, as well as several practitioners in the field. Formal written comments from assigned reviewers are provided in support of editorial decisions. Such reviews will use a double-blind review process. The final decision to accept or reject a manuscript for publication, however, rests solely with the editor. In certain rare instances, editor-invited manuscripts may be published that will not follow the normal review procedure.Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.

The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.Issues that the journal covers include:Marketing communications - communications via any or all of the marketing mix elements. The way(s) marketing mix elements are interrelated and operationalised for communication purposes in the marketing planning process The general area of corporate communication as it relates to the development of communication programs designed to influence the support of, and relationships with, various stakeholder groups. Promotional elements - this not only includes the disciplines of advertising, sales promotion, marketing public relations, and personal selling, but also includes direct marketing, sponsorship, and Internet communications. Promotional management in terms of strategy development, implementation, and evaluation. The mechanism or process of developing effective communication strategies via specific case studies. Behavioural foundations of marketing communications and promotion management including semiotics, consumer behaviour, attitudes and persuasion, source and message factors, diffusion of innovation, and adoption. Effects of changing environmental circumstance on marketing communications and promotional strategy - budget allocation, messages, and media vehicles adopted. Issues such as brand equity, brand investment, brand marketing and performance, marketing communications ROI, the role of research in marketing communications, integrated marketing communication, relationship marketing, and on- and off-line marketing activities. Examples of sound or innovative company or teaching practice in relation to marketing communication activities or promotional management. Corporate communication and its interface with marketing communication. Peer Review PolicyAll papers in this journal have undergone rigorous peer review, based on initial editor screening, and double blind review by two anonymous reviewers.DisclaimerTaylor & Francis makes every effort to ensure the accuracy of all the information (the 8220;Content8221;) contained in its publications. However, Taylor & Francis and its agents and licensors make no representations or warranties whatsoever as to the accuracy, completeness or suitability for any purpose of the Content and disclaim all such representations and warranties whether express or implied to the maximum extent permitted by law. Any views expressed in this publication are the views of the authors and are not the views of Taylor & Francis.

Journal of Marketing Education (JMD) provides a forum for the exchange of ideas, information, and experiences related to educating students of marketing and advertising. JMD is the leading peer-reviewed, international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. It also addresses professional issues, including development of the curriculum, career development, and the state of the profession.

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with an international reputation for publishing influential and original contributions.JMM is concerned with all aspects of the management of marketing and is intended to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole. JMM seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing and undergraduate and postgraduate students of the subject.From 2010, Volume 26, the Journal of Marketing Management is published in seven double issues a year. Three of these issues are Special Issues, dedicated to a key topic in the industry, and one is traditionally devoted to a selection of the best papers from the annual Academy of Marketing Conference. Other issues, containing contributions from theoreticians and practitioners, cover a wide area including:State of the art papers on particular topics - e.g. portfolio planning, sales management, pricingManagement of the marketing mix - the practical issues of managing product, price, place and promotion efficiently and effectivelyCustomer behaviour - how and why both corporate and ultimate customers behave in the way they doMarketing intelligence - the establishment and maintenance of marketing information systems and everything associated with themCase studies - how an organisation has tackled an important marketing problemMeta marketing - how marketing ideas and techniques are applied to the less- or non-traditional areas of services, public and non-profit organisations DisclaimerTaylor & Francis makes every effort to ensure the accuracy of all the information (the 8220;Content8221;) contained in its publications. However, Taylor & Francis and its agents and licensors make no representations or warranties whatsoever as to the accuracy, completeness or suitability for any purpose of the Content and disclaim all such representations and warranties whether express or implied to the maximum extent permitted by law. Any views expressed in this publication are the views of the authors and are not the views of Taylor & Francis.

JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing.The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.

The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journal aims to publish:Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field.Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally.Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education.The objectives of the journal are as follows:To bridge the disciplines of marketing and higher education and to address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world-wide. To explore, evaluate and critically analyze the overall management of the marketing function within higher education institutions with a particular focus on issues of concern to policy makers and senior managers in higher education institutions. To publish rigorous, empirical research results related to all aspects of higher education marketing.To publish discursive papers on critical theory, conceptual developments, and critiques of higher education marketing and to encourage responses and discussion on articles.To provide a vehicle for the advancement of knowledge and debate in the field of higher education marketing and to stimulate further research in this area.To debate and theorize about the role of marketing as an orientation of management in higher education institutions worldwide.Peer Review Policy: All review papers in this journal have undergone editorial screening and peer review.

Journal of Medical Marketing is the leading international journal for executives performing a marketing or commercial role at every company producing pharmaceuticals, medical devices or diagnostic equipment for the medical industry. Every quarter, the journal publishes a wide range of peer-reviewed practice papers, research articles and professional briefings written by industry experts. Articles focus on the issues of key importance to medical marketers.

The Journal of Nonprofit & Public Sector Marketing is a peer reviewed journal devoted to the study of the adaptation of traditional marketing principles for use by nonprofit organizations and government agencies. The journal is broadly interested in the variety of topics included in the domain of nonprofit marketing, including donor and volunteer recruitment and retention, political marketing, social marketing, marketing strategy and planning, Internet marketing for nonprofit organizations, public relations, media planning, and so forth. Contributors of articles typically come from academic backgrounds. However, the articles are written in an accessible style to benefit a scholarly and practitioner readership. The journal is vital reading for a variety of professionals. Marketing professionals, scholars, and researchers from such disciplines as leisure services -- parks, recreation, tourism, public relations, higher education administration, and health care -- will discover a wealth of valuable information in JNPSM. An outstanding review board has been assembled which consists of many of the scholars who have been leaders in the initial development of marketing thought in the nonprofit and public sector. The journal presents peer-reviewed primary research and abstracts and indexes of current research published elsewhere.Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.

The official journal of the Institute of Place Management, JPMD brings together high-quality research from multiple disciplines on the subject of place making.

The Journal of Political Marketing is vital reading for politicians and candidates at every level of office as well as political party officials, political consultants, corporate lobbyists, pollsters, media specialists, journalists, and students and educators in these and related fields. In comparison to competing publications, this journal puts exciting articles with a high level of sophistication and detail in your hands, keeping you on top of current developments in political marketing and campaign strategy. The journal's focus includes current and predicted future trends such as the application of Internet marketing techniques to politics, which may be at the forefront of future politics around the world. The Journal of Political Marketing offers business executives, managers, and academics a new approach to the use of marketing in the commercial marketplace. For the first time, a journal has been developed to examine the use of marketing and business practices by candidates, politicians, political parties, lobbyists, political action committees and interest groups. This new stream of literature can be used to identify innovative strategies to use in the marketplace. The Journal of Political Marketing brings you the expertise of academics and practitioners as well as professionals in related fields that fall under the umbrella of political marketing. Planned columns include: "Propaganda in Politics"- the growing concerns of using propaganda to influence politics "Political Advertising"- a discussion of trends and predictions for the future "Cyber-Democracy"- devoted to the application of direct marketing and Internet technologies to politics "E-Government"- a column on the "customer service" attribute of political marketing "Strategic Corporate Lobbying"- an examination of the role lobbying plays in government "Campaigns from Around the World"- deals with elections taking place in different countries "Direct Marketing and Marketing Research" a commentary on how trends in the market significantly affect political marketing "Party Politics"-a look at campaigns and marketing strategies by the various parties The journal also includes editorial commentaries and book reviews. Stay in touch with the latest developments in the field with the Journal of Political Marketing!Peer Review Policy: All articles have undergone anonymous double-blind review. Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.

The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.

The Journal of Promotion Management will keep you up-to-date on applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas.Every year, businesses in the United States budget approximately two-thirds of all marketing money into consumer and trade promotions designed to push products through the distribution chain. Any successful brand marketing plan relies on promotion, whether to stimulate immediate sales or ensure continued commerce. No modern marketing curriculum can be complete without a comprehensive review of the up-to-date ideas, information, and industry trends that advertising, public relations, and sales and marketing professionals need to stay ahead of their competition. The Journal of Promotion Management is essential for keeping faculty and professionals updated on the issues and information they need.Each issue of the Journal of Promotion Management includes research papers, case studies, commentaries, and book reviews--all from leading practitioners and academics. Contributors integrate historical ideas and theoretical concerns into contemporary perspectives, providing the kind of practical information that will give your students the edge in this highly competitive field. And the journal is one of the few sources for material on non-mass media promotional topics, including specialty advertising and sales promotion.Features of the Journal of Promotion Management include: empirical papers with management implications case studies that clearly discuss the relevance of the case to other practitioners and academicians commentaries on cutting-edge concepts in promotion management from leading academicians and practitioners 8220;Industry Trends" columns that note recent or notable events affecting promotion management book reviews, with each book reviewed by both an academician and a practitioner Topics covered in the Journal of Promotion Management have included: celebrity branding in sports marketing Internet vs. traditional advertising promotional strategies in the film industry developing a Yellow Pages media unit corporate sponsorship marketing direct-to-consumer prescription drugs Promotion marketing creates a powerful interaction when added to an overall marketing program. The Journal of Promotion Management is an essential resource for students, educators, and professionals in understanding the concepts and trends of promotion management.Peer Review Policy: All research articles in this journal have undergone rigorous peer review, based on initial editor screening and anonymous refereeing by two anonymous referees.Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.

The Journal of Public Administration Research and Theory serves as a bridge between public administration and public management scholarship on the one hand and public policy studies on the other. Its multidisciplinary aim is to advance the organizational, administrative, and policy sciences as they apply to government and governance. The journal is committed to diverse and rigorous scholarship and serves as an outlet for the best conceptual and theory-based empirical work in the field.

The mission of the Journal of Purchasing & Supply Management is to publish original, high-quality research within the field of purchasing and supply management (PSM).Articles should have a significant impact on PSM theory and practice. The Journal ensures that high quality research is collected and disseminated widely to both academics and practitioners, and provides a forum for debate. It covers all subjectsrelating to the purchase and supply of goods and services in industry, commerce, local, national, and regional government, health and transportation.The journal is effectively positioned as a multi-disciplinary journal, focusing on a particular set of study objects rather than a specific discipline. The journal is clearly focused on the context in purchasing and supply management, and is quite liberal with respect to the method and style of research and the level of problem addressed.Key topics include:Purchasing and supply in a strategic contextOrganisational buying behaviourMake-or-buy/outsourcing strategyGlobal/international sourcingSupplier relationshipsTendering and contractingCosting and pricingNegotiationPurchasing and supply organisationInformation management and information & communication technology (ICT)Social, ethical and environmental supply issuesSupply chain managementPublic procurementBenefits to authorsWe also provide many author benefits, such as free PDFs, a liberal copyright policy, special discounts on Elsevier publications and much more. Please click here for more information on our author services.Please see our Guide for Authors for information on article submission. If you require any further information or help, please visit our support pages: http://support.elsevier.com

The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.Peer Review Policy: All research articles in this journal have undergone rigorous peer review, based on initial editor screening and anonymous refereeing by two anonymous referees. Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.

The mission of the Journal of Research in Interactive Marketing (JRIM) is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management.

The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.