Marketing Education Review is a great resource for instructors to find innovative, assessment-driven tools and techniques to improve classroom instruction and the student learning experience. Its focus is to promote innovative approaches to curriculum design, student learning and faculty development.
The international composition of the editorial review board reflects the global contribution and reach of Marketing Education Review. Published articles showcase effective programmatic, course, and classroom strategies that can be adopted by marketing faculty worldwide.
Marketing Education Review welcomes submissions from a broad range of research methodologies. Issues important to marketing faculty and marketing education are encouraged.
Marketing Education Review is the only journal to offer an annual special issue on teaching innovations. The special issue highlights contemporary approaches to classroom instruction in a way that is easy to translate into many learning environments.
Peer Review Policy: All submitted manuscripts are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by at least three independent, anonymous expert referees.
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
Marketing Intelligence & Planning (MIP) facilitates communication between researchers and practitioners, providing the users of research with a wealth of robust and relevant information.
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.Officially cited as: Mark Lett
Marketing Science, at the upper echelon of business and marketing journals, addresses current questions in marketing and introduces cutting-edge research as well as new insights and approaches to current marketing-related problems. Research is supported by detailed results prepared through rigorous scientific methodology and reviewed by prestigious scholars in the field of marketing science.The audience for Marketing Science includes academics in business schools and marketing professionals who use sophisticated analysis to perform market research.
The Marketing Strategy Journal (MSJ) aims to facilitate the diffusion of marketing thinking into organizational reinventions. The journal thrives to shed light on fundamentally new and advancing marketing insights. Given the increasingly interconnected business environments, the journal focus on enabling the transfer of knowledge among producers and consumers, thereby driving deeper engagement among multiple stakeholders.
MSJ encourages research that explores flexibility and agility in managing market turbulence and change induced by market disparities (competition, technology, political realignment, etc). The journal contributes to the field by bringing research that answers important and interesting questions that can significantly impact the way marketing is practiced across the world into the forefront.
The journal embraces rigor and relevance in translating research findings into innovative solutions for managing markets. MSJ fosters research that critiques existing theories, and develops new theories, and conceptual, analytical frameworks, thus also promoting new knowledge generation.
Marketing Theory is a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. Marketing Theory publishes articles covering any aspect of theory, including strategy, consumer behaviour, new product development and more. The journal is now indexed by ISI - Impact Factor pending.